B2B Email Prospecting: How to Reach New Customers
Published Email Prospecting5 min read
An effective prospecting email is short, personalized and focused on the recipient. Its only goal: getting a reply.
Structure your message
A clear subject line, a personalized first sentence, a concrete benefit and a single question at the end. Five to seven lines is enough.
Plan your follow-ups
Most replies come after a follow-up. Plan two or three follow-ups a few days apart, each bringing a new angle.
Comply with CASL
In Canada, the Anti-Spam Legislation (CASL) governs commercial messages. Always identify yourself clearly and offer an easy way to unsubscribe.
