How to Find the Right Decision-Makers in a Company
Published Sales5 min read
Reaching the right company is not enough. To move forward, your message must reach the person with the authority and interest to say yes.
Match your offer to the right role
A financial service first interests the CFO, a plant solution the operations director, and a strategic offer the president or CEO.
In small businesses
In companies with fewer than 50 employees, the president or owner often makes most purchasing decisions.
Validate before reaching out
Confirm the person’s title and actual role. A precise title in your list saves you many wasted calls.
